Denny Bros Pharmaceutical Open Day to address healthcare labelling challenges

Published: 24-Mar-2014

The event will make clear requirements to help comply with global legislation, improve patient safety and streamline logistics

Denny Bros, manufacturer of the versatile multi-page label known as Fix-a-Form, is staging a Pharmaceutical Open Day at its Suffolk headquarters on 14 May entitled ‘Pharmaceutical Packaging and Labelling – putting the patient first’. 

Led by keynote speaker, the BBC’s Dr Rosemary Leonard, invitations are being extended to delegates from the pharmaceutical arena to examine the packaging and labelling challenges now facing the healthcare sector. The day will include a mix of formal presentations and a tour of the key areas of Denny Bros’ pharmaceutically accredited facility. The event promises to be an education and will make clear requirements to help comply with global legislation, improve patient safety and streamline logistics.

Dr Leonard will be speaking from a GP perspective and will be highlighting the importance of patient and medicine safety. Her work as a consultant to national television, radio and newspapers makes her one of the country’s best known doctors. She is the resident doctor on BBC Breakfast and also writes and broadcasts on behalf of various other media.

Supporting speakers will include NHS Educational Consultant Omar Ali, who will look at packaging information from an end user perspective; and Jim Kaye from Atlantic Zeiser, who will discuss serialisation and product coding.

 

Denny Bros has now invested in this technology for Fix-a-Form multi-page labels and will be demonstrating how to add characters, barcodes, 2D codes, graphics and even doctors' signatures in variable, sequential and alpha numeric formats to various on-pack media concepts.

Paul Beamish, from linerless-labelling specialist Ravenwood Packaging, will explain the ‘green’ advantages of labels with no backing paper and how this will work for manufacturers within the pharma and healthcare sectors. Stephen Jarrold, Sales and Marketing Director at Denny Bros, completes the line-up of speakers with an overview of the use of Fix-a-Form worldwide as a pharmaceutical packaging solution. His presentation is entitled ‘A Cure for the Information Headache’.

'We have recently exhibited at both Pharmapack Europe and Packaging Innovations, where we found that the need to comply with global legislation and the mission to improve patient safety were still high priority for suppliers to the pharma and healthcare sectors,' said Jarrold. 'Ultimately this has assisted in our decision to hold an Open Day to cover these matters and more.'

Denny Bros manufactures the versatile multi-page label known as Fix-a-Form - well regarded in packaging circles as the ultimate tool in rolling out promotional and informational messages on-pack and relaying vital pharmaceutical product descriptions.

To book a place at ‘Pharmaceutical Packaging and Labelling – putting the patient first’, call Natalie Bonner at Denny Bros on +44 1284 701381 or visit www.dennybros.com.

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