GEA has created a new business unit to service its-growing customer base in Europe for powder filling systems and powder handling components for the food, dairy and pharmaceutical markets.
Powder Systems Europe will be managed by Christian Rolf Jacobsen who joined GEA on 16 June. He has spent much of his working life in the food and dairy industry with ingredients supplier Christian Hansen and before that with BASF Nutrition.
Powder Systems Europe brings together GEA Avapac and GEA Nu-Con, both based in New Zealand, which already have a large installed base in Europe. Up to now, these customers have been serviced effectively from New Zealand. However, increasing demand for GEA Avapac intervention filling systems, boosted by the recent introduction of the RBF 1000, 800 and 500 Limited Intervention (lights out) machines, and the addition of the GEA Nu-Con Gen 3 RDS rotary valves, has required a more direct, proactive approach.
Jacobsen says these brands have been very successful in Europe and the new products are selling well.
'The new business unit brings us much closer to some of the major players in the market and will allow us to focus increasingly on sales, customer support and after market service,' he says. 'It’s a major leap forward for us and I am very excited to be involved right from the start.'
GEA Avapac designs, manufactures and sells high quality powder filling systems for bulk bag and retail containers including its new lights out systems.
GEA Nu-Con supplies a range of powder handling components including its Generation 3, RDS rotary valves with self diagnostics.
