Antalis Packaging has appointed a new senior packaging technologist in a bid to offer customers a truly personalised approach to their packaging needs.
Todd Smith joins the business in the newly created position, bringing with him experience of modern packaging design and development, and the associated software, having previously worked as a CAD Designer for a protective packaging specialist.
Now active in his new role, the task ahead for Smith is two-fold. Primarily, he will oversee the running of the business’ new in-house CAD design consultancy offer; to include creating new bespoke packaging ideas for customers, providing sample runs and testing their current packaging materials from other suppliers, to ensure they are getting the absolute best solution for their needs.
In addition, Smith will also play an active role in supplier relationships, regularly meeting with key manufacturers to ascertain new product developments and innovations, which may be relevant for the Antalis portfolio.
Based at the packaging business’ Hilltop HQ, Coalville, Smith will report into head of the packaging technologist team, Jason Poxon.
Poxon said: “Over recent years, the packaging industry has seen a real shift towards bespoke design and personalisation, both in terms of the aesthetics and functionality of a packaging concept. Aligned to this, Antalis Packaging is now able to provide bespoke packaging designs for customers in-house, enabling them to benefit from a unique pack design developed to their exact needs.
“This follows in our continued commitment to providing the ‘best in class’ packaging proposition on the market. Todd’s role is integral to this, with his skills and experience we are confident we can continue to lead the way in providing customers with the ultimate solution for even the most complex packaging problems.”
