CPhI Worldwide forms new partnership with Global Angels charity


Pharma show launches a range of packages for industry partners to implement charity giving

CPhI Worldwide, organised by UBM EMEA, has formally agreed a new partnership with the Global Angels charity to help promote its efforts and encourage support from the pharmaceutical industry.

The aim is to harness CPhI’s global reach to deliver support and funds from the pharma industry to the charity, which works on projects that deliver life-saving results in developing countries.

CPhI, with its media partners, will raise awareness through its publications and social media. Pharma companies and their global distribution networks can bring invaluable support to this charity, through direct funding, volunteering, providing logistical support or donating drugs to the developing world. Many companies have already registered their interest in providing assistance.

To make the process of supporting the charity easier, CPhI is offering two Corporate Social Responsibility packages: ‘Angel Wings’ and ‘Angel Logo’.

The Angel Wings package is a direct charity funding initiative where the money received from an industry partner goes direct to Global Angels and is used for a specific end result. Donation options include paying for cleft lip surgery, child food support, funding a water well, to helping build a classroom or even a new rural hospital.

The Angel Logo programme goes a step further and provides free advertising for any charity sponsor through CPhI’s global events portfolio. CPhI is delivering promotional options that range from display and print advertising to live videos during the event – with a potential captive audience of 500,000 pharmaceutical professionals and industry press.

CPhI has really helped bring Global Angels to the attention of the pharma community

So far, CPhI has supported the charity by providing free adverts across its media portfolio (event catalogues, guides, websites, show daily magazines) and on social media – where it has reached six countries, contributed to 316 conversations and experienced 500,000 video views. This support, in addition to EUR7,000 donated last year by CPhI and GES, is already helping to deliver results to the charity.

Any company that works with CPhI is encouraged to take part and every exhibitor and visitor is now being invited to contribute when booking their space or registering for the event.

To find out more, visit http://www.cphi.com/angels.

Molly Bedingfield, Global Angels Founder said: 'CPhI has really helped bring Global Angels to the attention of the pharma community, both through advertising and its innovative charitable solutions.

'I would encourage you to step up and support our initiatives in any way you can – through donation of funds or in-kind resources or sharing our work with your networks and contacts. Together we really can make a massive difference to some of the most disadvantaged communities in the world.'

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Rhylie Luanweir, Global Group Brand Marketing Manager at UBM EMEA, added: 'What has struck me is the speed and enthusiasm with which some of our pharma community have shown they want to be involved with this charitable initiative – moving forward, initiatives like this will be integral to the CPhI family. What we are aiming to do now is build on these initial successes and use our influence in the industry, with our media partners, visitors, speakers and exhibitors, reaching out to our global pharma communities to work closely with our contacts, and together, to improve the lives of disadvantaged communities around the world.'