The Design Hub combines blue sky thinking with creative and structural design to deliver stand-out packaging to differentiate customer’s brands on the shelf.
Essentra’s complete range of cartons, labels, leaflets and tear tapes enables manufacturers to produce packaging that incorporates both aesthetic vision and security solutions, producing eye-catching original packaging that also helps to combat counterfeiting.
Products that will be on show at Packaging Innovations include the Lotus Pack, Caprini Carton, Tea Carton and Honey Jar. These products illustrate Essentra’s extensive capabilities, from structural design to print finishes (such as embossing, foiling and window patching), as well as labelling solutions such as tamper evident and Peel 2 Read labels.
Essentra will also be sharing key industry trend updates for 2018, to reinforce the importance that packaging plays in keeping products current and the importance of design in helping brands stand out on shelf.
Emma Williams, Global Category Co-Ordinator, said: “We’re excited to have the opportunity to showcase our impressive range of innovative packaging capabilities and labelling solutions at this year’s Packaging Innovations. The conference is a great chance for us to demonstrate our unique customer offering and celebrate the one year anniversary of our Design Hub.”
Alan Davies, Global Design Studio Manager, added: “We’ve been delighted to see how well our customers have embraced the new service during the past 12 months, and are looking forward to continue developing our design capabilities with more customers in the future.”
Essentra will be situated at stand A51. Newport Managing Director Will Parker will also be participating as a panellist at the event to discuss the growth and adoption of digital technologies, at 13:10 on 2 March in the HP Label and Print Theatre.