Outlook for industry positive, say 90% of pharma professionals


According to the results of pre-CPhI survey

Ninety-seven per cent of visitors to next week’s CPhI exhibition in Madrid expect sales to increase or stay the same over the next 12 months, and 90% rate their business opportunity in the global pharmaceutical market positively, according to a pre-event survey conducted by organiser UBM Live.

Pharmaceutical buyers attending the event expect innovations such as GMP certification (64.8%), the rise in generics (58.6%), the move toward outsourcing (53.4%) and supply chain security (50.4%) to have a positive impact on their overall business. More than 2,200 suppliers are displaying ingredients, finished dosage, contract services, equipment, and packaging at CPhI and co-located events ICSE, InnoPack and P-MEC from 9–11 October.

‘Despite global economic uncertainly, we are enthused to see such optimism and focus on innovation from the leaders in the pharmaceutical industry,’ said CPhI Portfolio Director, Greg Kerwin.

The survey, which polled more than 1,000 pre-registered visitors via email, also revealed that:

  • 61% said the current economic climate would have no impact or a positive impact on their business;
  • 53% said the move towards outsourcing would have a positive impact on their business (compared with 8% negative and 30% neutral 12 months ago);
  • 91% said they use the Internet to source products/services; and
  • 90% rate sustainability as important to the future development of their company and 71% have a sustainability policy in place or in progress.

As a further reflection of growth in the global pharma market, UBM Live expects visitors and exhibitors from more than 140 countries.

This year there will be two new Global Pavilions, one for Malaysia and one for Russia, and overall 15 country pavilions will be represented, including Asian API market leaders from China, India and Korea. Pavilions for Argentina and Brazil will spotlight the two largest economies in South America.

Pavilions for the UK, France, Ireland, Scotland, and Portugal highlight Europe, while North Africa, Egypt and Morocco pavilions represent Africa.

The North American pavilion also returns, with support from Society of Chemical Manufacturers and Associates (SOCMA) for the first time.

The pavilions are further supported by global partnerships with the India Brand Equity Foundation (IBEF), the Ministry of Industry and Trade of the Russian Federation and Malaysia\'s MATRADE.

Also complementing the global expansion of the event, a series of geography focused lunchtime educational sessions will run each day with keynote presentations from event partners, China Chamber of Commerce for Import & Export & Export of Medicines & Health Products (CCCMHPIE) and India\'s Pharmexcil.

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Free expo passes and VIP pre-show pricing for the event expire on 5 October and registration opens with on-site pricing at the Feria de Madrid on 7 October and runs throughout the event days.