Netherlands-based company has reorganised its brands and products into three new segments: Health & Nutrition, Biomedical and Functional Ingredients
Image as seen on company website
Rousselot has reorganised its brands and products into three new strategic segments: Rousselot Health & Nutrition, Rousselot Biomedical and Rousselot Functional Ingredients. Encompassing the whole range of Rousselot’s collagen-based offerings, the segments create a strong focus and strategic direction.
The launch of the new market segments aims at providing a clear structure to support the innovation of Rousselot’s evolving portfolio in line with market demand and needs. As collagen-based solutions continue to gain traction in ever-changing market spaces, Rousselot is repositioning its offer in these growing categories to develop solutions that meet the latest consumer trends and preferences.
Jos Vervoort, Executive VP at Rousselot, said: “The new segment organisation will provide a better infrastructure to keep servicing our customers with the operational excellence that distinguishes us and it will, at the same time, allow us to further explore the potential of this extraordinary molecule, even in unexplored fields.”
The new organisation builds on Rousselot’s 128 years of expertise in shaping the added value of its collagen-based products within different industries.
A breakdown of the business segments:
In addition to the introduction of its new segment organisation, Rousselot will also present a new website and refreshed logo that will also reflect the new strategic direction, expanding horizons while remaining loyal to its core: maximising the potential of collagen.