Rousselot shuffles collagen offerings

Published: 24-Sep-2019

Netherlands-based company has reorganised its brands and products into three new segments: Health & Nutrition, Biomedical and Functional Ingredients

Rousselot has reorganised its brands and products into three new strategic segments: Rousselot Health & Nutrition, Rousselot Biomedical and Rousselot Functional Ingredients. Encompassing the whole range of Rousselot’s collagen-based offerings, the segments create a strong focus and strategic direction.

The launch of the new market segments aims at providing a clear structure to support the innovation of Rousselot’s evolving portfolio in line with market demand and needs. As collagen-based solutions continue to gain traction in ever-changing market spaces, Rousselot is repositioning its offer in these growing categories to develop solutions that meet the latest consumer trends and preferences.

Jos Vervoort, Executive VP at Rousselot, said: “The new segment organisation will provide a better infrastructure to keep servicing our customers with the operational excellence that distinguishes us and it will, at the same time, allow us to further explore the potential of this extraordinary molecule, even in unexplored fields.”

The new organisation builds on Rousselot’s 128 years of expertise in shaping the added value of its collagen-based products within different industries.

A breakdown of the business segments:

  • Rousselot Health & Nutrition: Dedicated to health and nutrition, this segment focuses on providing a world of health benefits and contributing to improve public health through best-in-class ingredients answering today’s demand for solutions offering full proven efficacy, full safety and premium quality. Scientific results, formulation and regulatory advice complete the offering. Rousselot’s range of products includes Peptan collagen peptides, Peptan IIm to support joint health and mobility, and ProTake for protein enrichment.
  • Rousselot Biomedical: This segment builds on Rousselot’s expertise and track record in the pharmaceutical sector. As Rousselot’s most recent strategic segment, it aims at advancing medical science with X-Pure, a science-backed range of purified gelatins and collagens that offers unique advantages to assure performance, quality and safety for (bio)medical applications.
  • Rousselot Functional Ingredients: Celebrating Rousselot’s long tradition, this segment focuses on standard and specialty gelatin, a clean label ingredient that provides unmatched functional advantages. With Rousselot’s gelatin the difference is clear. Designed by nature, safe and sustainably-sourced, they create high-quality products for the food, pharmaceutical and technical industries.

In addition to the introduction of its new segment organisation, Rousselot will also present a new website and refreshed logo that will also reflect the new strategic direction, expanding horizons while remaining loyal to its core: maximising the potential of collagen.

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