Sales surge for Total exhibition

Strong sales for Total Processing and Packaging 2010 in the final three months of last year are an indication that economic recovery may finally be underway.

Strong sales for Total Processing and Packaging 2010 in the final three months of last year are an indication that the much anticipated and hoped for economic recovery may finally be underway. Another 130 exhibitors have now signed up for the UK's largest processing and packaging exhibition, accounting for a further 4,000m² of floor space.

Recent independent market data is also suggests signs of a recovery. For example, the Engineering and Machinery Alliance (EAMA), which represents 1,400 firms in the mechanical engineering sector, has reported a significant pick up in business activity.

However, PPMA and BARA chief executive Chris Buxton believes that the support being shown for Total Processing & Packaging is a clear demonstration that companies are realising that a strong marketing effort is required to succeed in difficult times. 'The Americans are past masters in recognising the importance of marketing, as are many of the UK's major international competitors,' he explains. 'It is therefore encouraging that British companies are taking note of this and making efforts to promote themselves more effectively and as a key part of this, the exhibition environment remains the most cost effective scenario for buyers and sellers alike.'

He believes that companies that have established a niche market for their product or service are managing to ride the recession more effectively. 'As the effects of globalisation continue to be felt, the need for the UK to differentiate itself from the low overhead economies such as India and China has led to significant innovation in all sectors. This year's Total Processing & Packaging exhibition will see many of the latest technological developments including the ever growing trend towards complete turn-key "solution sales" as oppose to simple product supply. System integration will also be an emerging trend.'

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