Tetra Bio-Pharma, a company specialising in biopharmaceuticals and natural health products containing cannabis and other medicinal plant based elements, has appointed Denis Courchesne as Vice President of Sales.
Courchesne has more than 25 years' sales and management experience in the retail environment working for various companies such as Evian Spring Water (Danone) and Pfizer Canada.
In the last 15 years, he has been working in both the pharmacy and health food channels where he successfully held positions in Quebec as National Sales Manager.
In his previous companies, he rapidly reorganised the sales forces enabling the teams to outperform their sales and profit objectives.
Since 2010, Courchesne has been working as an independent consultant helping various brands in many aspects of their business, such as marketing, strategy and goal establishment.
Andre Rancourt, CEO of Tetra Bio-Pharma, said:
“Mr Courchesne has repeatedly demonstrated his skills as a natural leader. The great relations he has successfully built over his career, specifically in Canadian pharmacies, will allow Tetra to accelerate placement of our products and ultimately drive stronger sales moving forward.”
