Zentiva and PHOENIX joined forces this week for an inaugural annual partnership meeting in Prague to kick off a strategic partnership between the two healthcare companies in Europe
"At PHOENIX group, we believe that Zentiva is an excellent fit for partnering at European level, thanks to their strong heritage, broad portfolio of generics and OTC medicines and presence in a large number of European markets," says Nemanja Jankovic, Head of Partnerships at Corporate Pharma Services & Sourcing, PHOENIX group.
The first projects to commence under the strategic partnership are being rolled out in certain Central and Eastern European (CEE) markets.
"In PHOENIX, we are confident that we have found the right partner for distribution and commercial activities."
"We are looking forward to expanding our collaboration to benefit even more markets in the future," says Robert Storch, Head of Trade & Revenue, Zentiva Group.
The companies will be working at strategic partnership level on commercial opportunities to provide better access to Zentiva products for the benefit of patients across Europe.