Heart-to-heart for health

Published: 1-Mar-2006


A national educational campaign launched in the US by Bayer Aspirin and Dr Nieca Goldberg, chief of women's cardiac care at New York's Lenox Hill Hospital, is encouraging female patients to engage in conversations with their physicians in an attempt to reduce their susceptibility to heart disease.

Conversations of the Heart offers a 'personalised communications programme for productive heart-to-hearts' through the Health MO+, developed by Kolbe, a provider of performance-forecasting products and services. Based on a 36-question test, the Health MO+ provides insight into an individual woman's instinctive problem-solving approach before offering personalised direction to encourage 'productive conversations' with doctors.

'Good communication is essential medicine when it comes to reducing a woman's heart disease risk and improving her heart health,' claims Dr Goldberg, who suggests aspirin use along with diet and exercise as a good starting point for conversation with a doctor about heart attack and recurrent stroke prevention.

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