MC: How do you at Videojet view the regulatory challenge for the industry and how does Videojet support its clients in this endeavour?
TV: Having clients in more than 130 countries around the world, we are approached by pharmaceutical clients on a daily basis; they look to us for guidance regarding how to address the complexity of coding regulations in their markets and for information on the capabilities of the latest technologies in coding solutions. In our Pharma and Medical practice, we have people with many years of industry experience that can advise and guide our clients in this respect. This also covers key partnerships in the areas of vision, track and trace integration and consulting, which we can bring into the picture to help customers understand the full scale and challenge of implementing serialisation.