Expanded product details, enhanced purchasing capabilities accelerate research and checkout
Invitrogen, a division of Life Technologies has announced significant enhancements to its online store: www.invitrogen.com. These improvements simplify product selection and ordering, and further streamline laboratory workflows for users of the site, which is the top-rated online source for life science products.
The new features are part of a series of improvements designed to create a significantly enhanced online retail experience for scientists who are increasingly using the Web to inform their purchase decisions and to buy the products they need to conduct their experiments. Transactions processed through this 24/7 online global store offer convenience for customers ordering reagents and other consumable products, and are significantly less expensive to process, compared to purchases made through other channels. Among the enhanced features are:
Comprehensive Product Details: Product information has been expanded to include real-time availability and pricing. Comprehensive scientific reference information is also now available for all products, including instructional guides, specifications, and industry protocols and documentation.
Self Service: New self-service features eliminate the need to phone customer service or sales reps for daily order management. These capabilities are designed for laboratories and individual end-users to conveniently manage account details and order history online.
Enhanced Online Purchasing: New, best-in-class shopping cart features have been added to enable management of multiple carts, provide secured order workflow, and facilitate cart collaboration with other registered users of Invitrogen.com.
Streamlined Oligo Design: Genomic researchers can design oligos for tubes and plates more efficiently as a result of new, simplified templates that facilitate easy ordering of multiple sequences at once. This feature includes online guides that walk users through the entire ordering process, including contextual help messages and other assistance.
With more than 1 million visits per month, Invitrogen.com is Invitrogen's primary channel for customer self service and order management. The site is organized around 10 application storefronts, which are designed to support the various ways scientists work, such as cloning, cell culture, drug discovery, and bioproduction. It has earned multiple awards, including the Life Science Industry Awards designation as Most Useful Website. in 2006, 2007 and 2008, and The Scientist's Readers" Choice Award in 2004. Invitrogen.com brings together leading brands in scientific research, including GIBCO , Molecular Probes , and Dynal , select Applied Biosystems reagents and enzymes for PCR and real-time PCR, and a complete line of Ambion RNA products.