Thermo Fisher Scientific has launched a mobile commerce app, designed to enable science on the go for users in India. Incorporating data science, the app is designed to deliver for an easy user experience. Additionally, based on user behaviour patterns, industry selection, and workflows of interest, the app offers personalised recommendations for content, products and promotions, tailored to a user’s area of interest.
"As a company we have been deeply involved in understanding the evolving needs and challenges of our customers. The introduction of the On the Go mobile app takes us closer to empowering users with an access to a simplified platform to stay up to date on scientific advances. The applications make it easy to find products and get product recommendations from our extensive catalogs by navigating through more than 100 workflows across biotech, pharma, healthcare, food, forensics, industrial and applied sciences industries," said Amit Chopra, MD, India and South Asia, Thermo Fisher Scientific.
“Thermo Fisher Scientific- On the Go mobile app is another important step forward to significantly differentiate our customer experience by making the engagement more personalised. The app offers access to our rich library of knowledge pieces as well as browse through our wide range of workflows and products all at one place. It is a testament of Thermo Fisher’ s proactive and sustained efforts to create more value for our customers,” said Chopra.
Based on progressive web application technology, the app is accessible, even in poor network areas and is adaptable to diverse browsers, the company says. It also enables support through a 24/7 AI-driven virtual assistant.
