Pharma companies should prioritise patient-centric design to improve outcomes

Pharmaceutical development has traditionally focused on proving that a treatment works, is safe and can be manufactured consistently; yet these measures do not fully capture what happens once a medicine reaches a patient’s hands

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As more biologic and speciality therapies move beyond the clinic and into users’ homes, patient-centric drug delivery is becoming increasingly important (approximately 500,000 patients in England are already receiving homecare medicine services).

As self-administration becomes more common, pharmaceutical companies need to carefully assess whether patients can use treatments correctly, confidently and consistently.

Stephen Roper, Partner, and Edgar Pogna, Director, Life Science at L.E.K. Consulting, investigate.

Designing around everyday patient needs

In a clinical setting, patients benefit from professional guidance, controlled conditions and immediate reassurance, whereas these safeguards may not be present once treatment moves into their home.

Therefore, it is not uncommon for a delivery system that appears straightforward during supervised use to create uncertainty when patients are treating themselves in isolation. 

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