AR visual instructions are laid over the customer’s pump to illustrate the tools needed for proper maintenance
Watson-Marlow Fluid Technology Group (WMFTG) has launched the first in a series of augmented reality (AR) apps. Designed to enhance the customer experience and post-sales support, this first app is a companion for the company’s Certa Sine pump.
The app allows customers to identify the tools required for the pump’s maintenance tasks while providing information and step-by-step visual guidance. Although it’s designed such that users do not need previous experience of AR, the app does target a digital native skillset, utilising visual and digital technology to deliver information. By laying AR visual instructions over a customer’s own pump, the app aims to aid customer understanding of a task and saves time previously spent consulting written product manuals.
The app was developed by WMFTG’s digital transformation department. Head of Department, Matthew Thomas said: “The growth of this department demonstrates WMFTG’s continued commitment to the pursuit of creative and accessible customer focussed solutions. A game changer for how companies deliver customer solutions, our investment demonstrates our understanding of the pressures our customers face recruiting skilled workforce. There is a new generation of employees with the skills and preference to consume instructions using visual, digital technology and this app makes learning new skills much more accessible.
”For WMFTG, the Certa AR app marks a change in how we use technology to support and develop our customer experience. It is a perfect example of targeted investment and resources in tools that enhance the way we exceed our customers’ needs.”
WMFTG AR specialist and app developer, Isaac Gillard said: “We are delighted to launch an app that allows us to apply AR technology to the benefit of our customers. WMFTG has a reputation for leading the way in customer support and helping create efficiency savings for our pump users. We’re looking forward to receiving feedback from our first users and developing future solutions for our customers.”