Arrangement will enable Cegedim to expand its presence in India
Cegedim Dendrite, a provider of Customer Relationship Management (CRM) software, is to partner India-based TAKE Solutions.
Cegedim Dendrite, part of France-based Cegedim Group, claims a 35% share of the global pharmaceutical CRM market, while TAKE Solutions, based in Chennai, is a leader in life sciences and supply chain management products.
Under the deal, TAKE Solutions will offer system integration and other services for Cegedim Dendrite’s Mobile Intelligence software, increasing the availability of Mobile Intelligence throughout India.
‘TAKE’s market expertise, vast customer network and leading services will greatly complement Cegedim Dendrite’s value proposition to its customers,’ said Laurent Labrune, chief executive of Cegedim Dendrite.
Kishore Rachapudi, president and chief operating officer at TAKE Solutions, added: ‘In this challenging environment faced by pharmaceutical and biotechnology companies, effective sales and marketing choices are essential in order to make the most of each product opportunity. Our partnership will help address a number of these issues and deliver proven solutions.’