The Pentawards, which celebrated its 10th anniversary last year, is a prestigious worldwide competition devoted exclusively to packaging design in all of its forms.
The 2016 awards, held in Shanghai, received 1,843 entries, from five continents and 54 countries.
The Pentawards Display is a new initiative for 2017; it will feature the 2016 Diamond, Platinum and Gold Pentaward winners, across five main categories – body, beverage, food, luxury and other markets.
The display offers visitors the unique opportunity to gain a global perspective of the best and most creative achievements in packaging design from last year.
Each edition of the awards sees packaging designs from around the world being judged by an international panel of 12 respected designers, design directors and marketing chiefs from major global brands.
The awards include Bronze, Silver, Gold and Platinum and Diamond Pentawards.
There will also be an “at show” competition, with the winner collecting The Package Design Book 4, published by Taschen, which features all of the 2015 and 2016 Pentaward winning designs.
Shona Thomson, Marketing Manager of Easyfairs’ UK Packaging Portfolio said:
“We are thrilled to have the Pentawards Display as part of our live showfloor programme. This is a major coup for the show, underscoring its credentials as the place to see the best packaging design and innovation from right across the globe.”
Packaging Innovations 2017 will take place at Birmingham’s NEC on 1–2 March 2017.