The pharmaceutical industry is all about being first. The big players are focused on finding new wonder drugs that will ultimately revolutionise the marketplace, but it’s no easy task.
To get a new drug to market, researchers have to demonstrate that it is incrementally better than what came before. That is one of the guiding principles of the medical industry, and pharmaceuticals companies across the world are running clinical trials every day that are designed to prove they have met it.
One of the major challenges facing the industry is how to successfully monitor and verify that the trials being done are fair and accurate.
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