E-business in the pharmaceutical industry: not dead but dormant

Published: 9-Aug-2002


Reports of the death of e-business in the pharmaceutical industry are an overstatement. According to the second annual pharmaceutical industry survey carried out by leading management, systems and technology consultants PA Consulting Group, e-business is 'not dead but dormant'. It remains a high priority, but many companies have adopted a 'wait and see' position after the dot-com implosion.

The survey, which includes responses from senior executives at pharmaceutical and biotechnology companies in the US and Europe, indicates that most companies take a conservative approach to e-business:

  • Most have at least a small investment in e-business (such as an external website)

  • e-business investments are tiny compared with investments in r&d or marketing (between US$1m (€1.13m) and US$10m €11.3m)

  • Few companies have a concrete e-business strategy that supports their overall business goals (fewer than 20%)

  • Company initiatives are widely varied and autonomous throughout business functions (corporate-level support is low)

  • Few companies have clear performance measures or define ROI for e-business (fewer than 50%)
  • 'Our survey shows that e-business in the pharmaceutical industry isn't dead, but it remains dormant,' said Keith Clinkscales, a member of PA's management team. 'This underlines what we know from working with key industry players: there is enormous opportunity to gain a competitive edge through smarter, more aggressive e-business investments.'

    To obtain copies of PA's 2001 survey 'E-business in the Pharmaceutical Industry', please contact Meghan Searles at +1 617-252-0230; lifesciences@paconsulting.com

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