Quality is often described as table stakes in pharmaceutical development. It’s the baseline expectation that’s non-negotiable.

Every organisation must follow good manufacturing practice (GMP) principles, maintain compliance and deliver safe, effective products.
But when something is taken as a given, it’s easy for its strategic importance to be overlooked.
Jennifer Cannon, PhD, President of Commercial Operations at Thermo Fisher Pharma Services, investigates.
In reality, quality is the most decisive competitive advantage in drug development.